ASTRION

BRANDING & WEB DESIGN

A new company committed to innovation and customer progress in the U.S. Government’s Civilian, Defense, and Space communities. Astrion brings together two flagship government services firms, Oasis Systems and ERC, with a combined 60-year legacy of dedicated service, proven results, and mission success.

The task was to develop branding and a website for this new company. They wanted to stand out from the competition and embrace something “different”. I developed branding elements with a balance of opposites. It leans firmly into a feeling of strength and security grounded by darker colors while still conveying a sense of curiosity and discovery with brighter overlays and whimsical iconography. Additionally, this design relies heavily on contrasting font weight pairings to drive emphasis in headlines and other content, keeping photography secondary. Bold statistics and straightforward graphics encourage a sense of progress and expertise.

From these initial concepts we developed a variety of marketing materials such as brochures, posters, banners, digital media templates, and a full website.