FRACTURED BREWING Co.

A fictional brewery located in Milwaukee, WI where every beer hits a little different. A brewery rooted in giving the people what they want: bad puns and good beers.

Each design brings forward the idea that beer makes us feel better. No matter what we’re feeling, emotionally or physically, a good beer can make all the difference. Sometimes we feel embarrassed, sometimes we feel annoyed, sometimes we just need a beer.

I developed a logo, beer labels, website, print ads, outdoor, coasters, and shirts.