FROMM PETFEST

EVENT BRANDING & PLANNING

Peftest is Milwaukee’s first pet-centered festival. Debuting in 2014, Petfest is host to a variety of fun pet-focused attractions and activities including dock diving, agility and lure courses, main stage presentations including training and trick clinics, a pet-themed marketplace, family-focused activities, contests, live music, food, and more. For its fifth annual event, I took the reins on that year’s look and feel. Not wanting to push too far away from years prior, I started with smaller adjustments to color layout and typography. The following two years I pushed the boundaries with color, but still kept the feel from what I had developed previously. The creative direction spanned from small pieces like festival guides and magnets, to posters, large banners, and digital signage in addition to all signage on the festival grounds.